Uber for Private Jets’ Future Is Up in the Air

11 months ago 0
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Can they stay aloft? JetSmarter, a 4-year-old sharing service allowing its wealthy members to book private jet shuttle flights from an app, has had a turbulent time of late. Insiders are divided on whether that’s because the clients are demanding and boorish, the company’s unable to face up to its problems, or logistically it’s just too difficult to offer cut-rate luxury flights. As with many startups, JetSmarter’s struggling to make a profit, while balancing Learjet luxury with the expectations of a haughty — but penny-pinching — clientele.